I would say the biggest reason clients stop doing business with a company is lack of ‘follow-up’. It is vital for a company to do regular follow-up with their clients to determine the level of satisfaction regarding any service.
In addition, ‘follow-up’ is also important in determining if there are any additional needs that could be met because of ongoing changes clients experience or additional needs clients may have; as nothing stays the same forever.
Lastly, with competition being what it is, a business owner should never take their existing clients for granted. Regular and timely ‘follow-up’ is vital to successfully maintaining and growing any client base. Of course, all the follow-up in the world does not guarantee client satisfaction and loyalty without excellent service and clear, concise communication.